breuckelen athletic


  • creative direction
  • graphic design
  • UI design
  • brand development
  • web dev
  • copywriting


  • Photoshop
  • Illustrator
  • InDesign
  • Figma
  • Webflow
  • Procreate


As Head of Design & Digital at Breuckelen Athletic, a Brooklyn-based gym, I led the full-scale site redesign from design to development, which I developed out in Webflow. I was also responsible for the brand revamp, including the development of brand identity, tone of voice, and collateral. The brand emphasizes strength with purpose and empowers individuals to lead a healthy lifestyle through fitness, with intentionality and sustainability in mind.

site relaunch

full site redesign

campaign social posts


gym signage

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