about this project
The Wellness Fest by Lululemon is a multi-sensory experience featuring Black Lululemon Ambassadors of NYC and Bronx community builders. The event featured a pop up flower shop, a black-owned wellness marketplace, yoga sessions, self-care treatments, and empowering panel discussions.
I created all of the print assets including the banners, event signage, registration flow and goodie bags. The event was a hit!✨
key learnings
This project was meaningful because it brought together community, wellness, and fun design in a truly immersive way. The event gave Black-owned businesses and local wellness leaders a platform to shine. The multi-sensory activations and lots of opportunities for personal connection made the space feel electric. As to be expected, there were some last-minute changes, but staying flexible and problem-solving on the fly kept everything running smoothly. In the end, I appreciated how thoughtful design helped bring people together and make the brand’s vision come to life.
